Starbucks in Luxembourg

Starbucks in Luxembourg Starbucks is a large American coffee company with a global market coverage. The intention of this firm to enter into Luxembourg market is timely, given its plans to expand its operations. However, Schneider (2011, p. 71) says that before getting into a new country, it is important to conduct a research in order to understand the macro environmental factors that could impact on its operations in this country.Advertising We will write a custom report sample on Starbucks in Luxembourg specifically for you for only $16.05 $11/page Learn More It is important to understand all the macro factors that may affect its normal operations either positively or negatively. In order to understand the macro environmental factors of this new market better, PEST analysis would be an appropriate tool for the management to know what to expect once in this country. Political environment Luxembourg is a democratic nation that gained full independence in 1890. This country has expe rienced a very stable political environment for a very long time. Successive governments have been very keen to ensure that the country remains very peaceful. This will offer Starbucks a good environment for trading. It will boost its operations if it enters this market (Simerson 2011, p 38). The political class in this country is known to avoid any direct interference with business operations. This means that Starbucks operations will not be affected by politics. Economic environment The economic environment in Luxembourg is very attractive for this firm. The report by Simerson (2011, p 38) shows that Luxembourg has the highest living standards in the world. This means that people of this country has a higher purchasing power. If Starbucks makes an entry into this market, it will be assured of a market for its products. This firm can also consider charging premium prices for its products in this market because of this high purchasing power. When in this market, Starbucks should foc us on satisfying the need of high-end consumers. This is because they make the majority of the people in this country. Social environment The social environment of Luxembourg constitutes the rich Europeans. It is important to note that the social environment of a country is always defined by the cultural practices of people within that environment. This means that the social environment that this firm will experience in Luxembourg will be based on the practices of the citizens of this country.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The total population of this country is slightly over half a million people, most of whom are Christians (Griffin 2010, p. 37). Most of the citizens of this country are relatively rich, a fact that makes the market very attractive. They also like spending a lot. The government has enacted laws that define the relationship between business soci ety and consumers. Starbucks must know these regulations to operate efficiently in this country. Technological environment According to Booker (2006, p. 78), technology plays an important role in a business set-up. Starbucks must understand that in order to be successful, it must embrace the emerging technologies. The emerging technologies have made business environment very dynamic in this country, and in order to manage the unpredictable nature of this business environment, it is important to be flexible. Most firms in Luxembourg are currently using electronic marketing to reach out to the market. This means that Starbucks must have clear plan on how it will embrace electronic marketing if it expects to be successful in this country. Technology is very advanced in this country and therefore, Starbucks cannot ignore it. List of References Booker, J 2006, Financial-planning fundamentals, CCH Canadian Limited, Toronto. Boutellier, R 2008, Managing Global Innovation: Uncovering the Se crets of Future Competitiveness, Springer, Berlin. Griffin, D 2010, Business with a purpose: Starting, building, managing and protecting your new business, Outskirts Press, Denver. Henry, A 2008, Understanding strategic management, Oxford University Press, Oxford.Advertising We will write a custom report sample on Starbucks in Luxembourg specifically for you for only $16.05 $11/page Learn More Schneider, G 2011, Electronic commerce, Cengage, Learning Boston. Simerson, B 2011, Strategic planning: A practical guide to strategy formulation and execution, Praeger, Santa Barbara.

MLA Gets With the Times

MLA Gets With the Times MLA Gets With the Times MLA Gets With the Times By Maeve Maddox Probably the biggest change in the seventh edition of the MLA Handbook for Writers of Research Papers has to do with the section. No more underlining I abandoned underlining for italicizing as soon as I got my hands on my first computer. That was in the 1980s. MLA has finally come round and recommends italicizing titles of books, periodicals, films, etc. No more continuous pagination All you have to do now is enter the volume and issue number for a scholarly publication. New Abbreviations Didnt you just hate it when your web source didnt include a publisher or date of publication? Well, there are abbreviations for those now: N.p. no publisher n.d. no date n. pag. no pagination (ex. online journals) NOTE to web publishers: if your site contains useful, accurate information, give researchers a break and provide a date and publisher. URL not compulsory A works cited entry for a website will include author, article title, and name of the website, but the URL is not mandatory. (Its probably still a good idea to include the URL for an obscure site.) Multi-media Markers A medium of publication marker goes at the end of every entry. For example: PRINT, WEB, DVD, TV. If the source is from the web, the marker is followed by the date of access. You can see some examples of entries typed according to the new guidelines a the Purdue OWL site. Annotated sample research paper that follows the new guidelines. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Book Reviews category, check our popular posts, or choose a related post below:Cost-Effective vs. Cost-EfficientWriting the CenturyDozen: Singular or Plural?